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"We are opening up new opportunities for manufacturers on their path to a circular economy."

Stephan Bachmann, entrepreneur and co-founder of World of Pi.



Today, most furniture and products are disposed of after just one use cycle. We want to change that.

The way products are designed, produced, consumed and disposed of in the current linear economic model wastes valuable resources and generates large amounts of waste and greenhouse gas emissions. It would be more sustainable to keep products and materials as assets in cycles, e.g. by repairing, sharing and recycling. However, switching to the circular economy model poses major challenges for our consumer society and all manufacturers.

Our Pi web app is connected to the product via a QR code and gives it a digital identity that bundles all information and interactions. This makes it possible to simplify and reward circular interaction with the product.

"The question is: how can we motivate people to think about products more sustainably, to care for them, share them, repair them, resell them and continue to use them as resources?"

Stephan Hürlemann, architect and designer, co-founder of World of Pi.


Circularity Assistant Pi


Pi accompanies products right through to recycling. And helps to expand your value chain along the way.

After the sale, most manufacturers lose sight of their goods. This makes it impossible for them to maintain the value of the products, materials and resources in an economic cycle.

Pi enables companies to stay in touch with each product and offer new services to its owners and users in the process. In this way, brands can not only work to reduce their environmental impact, but also tap into new business opportunities and gain a competitive advantage.

"Every product should have a long life with lots to talk about. And then another one. And then another."

Barbara Hutter, concept developer and brand strategist, co-founder of World of Pi.



Pi gives every product a voice.

Unthinking consumption wastes resources. We want people to value things more and take better care of them. That's why Pi offers brands several functions with which they can tell the story of their product. The personal life story of the product is passed on by the owners. This turns each item into an individual that can score points with its uniqueness when resold on the secondary market.


The EU Digital Product Passport is part of Pi. 

The EU wants to reduce greenhouse gas emissions by 50% by 2050 with the help of the circular economy. It therefore requires all manufacturers to have a digital product passport from 2027. This dataset should make information about the origin, composition or environmental impact of the product accessible. The aim is to enable responsible decisions and recycling. Pi implements the DPP easily and ensures transparency throughout the entire product life cycle.


We reward longevity with a new life.

Most manufacturers only earn money when they sell new products. We help them to also profit from goods that are used for a long time. For example, by simplifying the ordering process for spare parts or developing commission models for the secondary market. Companies can collect product data and use every new insight as an opportunity to further develop their circular future.


Pi simplifies collaboration.

Warranty services, maintenance, ordering spare parts, repair, resale or recycling have so far been a patchwork of services. Pi bundles all information and services in a web app. Everyone who manufactures, owns or uses the product can access Pi with different authorizations and interact with each other. This allows people and companies to work together more efficiently and achieve more together.


Pi is also a strawberry ice cream with crumble.

One of our favorite features of Pi is its pampering program. Companies can offer targeted appreciation to owners who want it. For example, clothing label X sends everyone with a swimsuit Z from city Y a digital voucher for their favorite ice cream at outdoor pool A in summer. The individual approach makes mass mailing of advertising superfluous and binds people more strongly to their product and its brand.

"Our technology is built on one of the most trusted and configurable platforms in the world."

Lukas Fluri, digital innovator and co-founder of World of Pi.


We are delighted (and a little proud) that a world leader in Web3 technology believes in our ideas so much that it has entered into a partnership with us.

SmartMedia Technologies offers the only complete end-to-end solution that bridges the gap between Web2 and Web3. This is what makes our Circularity Assistant Pi so secure, simple and valuable for brands.

Would you like to know how World of Pi can support your company in its transformation?